 |
| Sketches for an animation about cell signaling pathways. |
Collecting information about the new project is the first
step in a successful design process. Inquire about the project before the first
interview.
Sort through photographs, text, sketches, print materials, as well
as existing corporate identity, and web designs.
The goal is to find the
client’s design problem. And the client might not be aware of the fact that
they have a design problem, and that
having one is a good thing.
For example, a non-profit client who would like to provide
resources for homeless people might hire a design studio to create a new
website. At the start of the project, the design team collects information
about the client, analyzes the way the client communicates with their target
group and finds out about the type of information, which should be
communicated.
While learning about the target group, the team finds that 80% of
the city’s homeless population does not have regular online access. Due to this
information, the team propose a flyer campaign instead of a website.
The design
problem that needed to be solved in this fictive scenario was: “How do we
effectively provide information for homeless people, who live without a
permanent address or access to the Internet?”
